Skechers, which make shoes for women and men, are launching a water works boot in partnership with the National Oceanic and Atmospheric Administration, NASA, and other organizations.
The water works boots, which cost $300 and $250 respectively, will go on sale for $149.
Skechers is one of several companies hoping to capitalize on the new water-work trend, and the company said it has already sold more than 1,200 of its water works shoes to NASA, including the Aqua Aqua Aqua V5 Water Works Boot, which the agency says was the best selling boot in history.
The Aqua Aqua was the first waterproof boot to use an EVA foam undersole to increase its waterproofness.
Skecher said it wanted to get the shoe into the hands of women as part of its “Water Works Boot Challenge,” which is being held in San Diego this month.
The challenge is designed to encourage women to buy and wear waterproof boots.
The competition, which runs from May 6-26, encourages companies to submit a product, including a waterproof product, that is the first to use EVA-Foam undersole, with at least 30 percent of products selected.
For the first time, Skechers said it is partnering with NASA to promote the boot, and said that the first pair will be available in March.
It is the latest in a series of collaborations between the two companies.
Skeeters, which is based in San Francisco, was one of the first companies to offer waterproof boots in the U.S. in the mid-1990s.