Apple CEO Tim Cook has said the iPhone 7 is the best iPhone since the iPhone 5S and the company is working to “disrupt” its competitors.
“We believe we have the best product, we believe the best experience, we are going to disrupt and innovate and drive innovation,” Cook told the crowd at Apple’s WWDC event in San Francisco.
“This is not just a new technology that we are inventing; this is the new reality of the future.”
Cook said the company would continue to deliver “new and exciting experiences” to users and would be introducing new features.
“When you go back and look at the history of Apple, you will find that we have always delivered innovative products, and I believe that will continue,” Cook said.
The iPhone 7 has an 8-inch screen, a new camera system, and a more powerful processor than the iPhone 6S.
The device has been praised by critics for the new iPhone’s camera, camera sensor, and screen size, and Apple has said it has improved the camera on the phone over previous versions.
However, some users have said the camera was too big for their eyes, and some reviewers have said it didn’t offer enough detail.
Cook also reiterated that the iPhone is the “future of the iPhone”.
“It is the future of the phone,” Cook stated.
“It’s the future that you will have when you get the iPhone 8.”
The company also unveiled a new design for the iPhone that will feature a “smooth edge”, which is used for the “smoother edges” on the sides of iPhones, according to the Wall Street Journal.
“The new iPhone 7 features a smoother edge,” Cook noted.
“With this design, you can feel the difference in your phone when you use it.”
Cook also told the audience that the next version of the Mac was coming “in a year or two”.